YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
Eleanor, Wallflower’s founder, owner, and creative director approached us in 2023 with an acute sense that her business was evolving. Running a business of challenging, sometimes competing demands, she knew that the change she needed would run deeper than image alone. Our conversations together became more of a discovery. A meditation on, then pursuit of healthy alignment between work and life goals. Together, we began rebuilding the idea of Wallflower around the concept of Contemplated Beauty. A subtle yet powerful migration, amplifying her new brand while streamlining the processes that take time away from her passion.
MARKS & BRAND ELEMENTS
Boldly restrained and self-aware, this intriguing concept embraces the serenity and beauty that lies closest to shadow. The new lead is demure only because it chooses to be, introducing an identity overflowing with a mysterious sense of nobility and grace. Light and, at first simple, the mark and its sister monogram create an enduring foundation whose strength lies in clarity not assertiveness. This perpetual notion shapes perspective, with this iteration understanding and embracing an audience’s desire for luxury. The sophisticated richness of the color palette radiates confidence, creating a palpable sense of excitement and energy. Together, these emotional elements combine to create a striking impression that is both unexpected and undeniably cool.
Almost disguised in the rebranding process is a strategic move to a new platform leveraging Shopify’s robust e-commerce in what has become our most intricate launch to date. Bold but necessary, the move allowed Wallflower to seamlessly integrate its refined aesthetic with a powerful digital infrastructure, enhancing the customer experience from discovery to purchase. With improved functionality, smoother checkout, and an expanded range of offerings, this evolution reflects a deeper commitment to serving clients online, meeting them where they are. By embracing the flexibility and scale of Shopify, Wallflower now offers a more personalized, intuitive e-commerce experience, ensuring that their signature sophistication translates effortlessly in both physical and digital spaces.
Supporting Ideas and Copy
Central to Wallflower’s evolution is a thoughtful reconsideration of brand voice and copy, ensuring that each word feels considered. Lengthy conversations and study uncovered a new voice - more personal and resonant. A voice now reflected in messaging that embodies the same balance of refinement and restraint that defines their floral designs—elegant, confident, and purposefully understated. Every expressed idea is crafted to reflect a commitment to creating a sensory experience, both visually and emotionally, speaking directly to a discerning clientele. A perfect complement to the sophisticated visuals of the new identity but also a cohesive extension of the warmth, artistry, and attention to detail at the core of Wallflower’s ethos.
