YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
Jackie approached us earlier this year, exploring a partnership to help channel her evolution and growth as studio into an expanded, mature brand identity reflective of an evolving clientele. Over the past 5 years, she has established herself in a fiercely competitive industry both as a trusted partner and as an imaginative designer. Harnessing her eye for rich, autumnal colors and inspired creativity, we set to work unfolding a fresh set of organic brand elements and a deeper, more connective backdrop for her striking work.
MARKS & BRAND ELEMENTS
Deeping the connection with a sophisticated yet playful body of work, this new identity finds a softer, more intentional relationship with her organic imagery through the introduction of subtle but joyful hand-drawn elements. In this sense, we subtly borrow from the past, carrying the lasting idea and shape of the heart icon, layering it into the soft folds of the new floral icon.
Saturated hues support and amplify the fresh greens in the arrangements, layering electric pops and romantic blush over an alluring landscape of radiating warmth. Courageous. Passionate. Beautiful. All words historically associated with the rich burgundys. And all words that speak to Extrafloral’s approach and sensibility.
Our Clients Say the Nicest Things
“Collaborating with Janet was an absolute breeze. I was uncertain on what I wanted, but from a handful of references, she was able to craft several incredible brand concepts. Truly the hardest part was choosing just one. I would hands down recommend working with Letter South in a heartbeat.”
– Jackie Hartnett, Owner
