Embracing a nostalgic pull while forging ahead, a simpler yet richer interpretation of the foundational Key brandmark presents itself.
The lead font, with its compact assuredness and subtle eye-catching flourishes, is refined, yet confidently projects a feeling of lasting certainty.
Drawing a clear line from past to present, this identity opens a new chapter. An elegant evolution that reflects growth and aligns with an established position in the industry.
The simplicity of the monogram provides an expansive range of alternate marks where less is guaranteed to be more. The smallest details flourish. Case in point, the framed sticker, subtly influenced by a timeless campaign design, delicately holds a surprise inside.