YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
We worked with Beatrice and Jordan to create a new brand strategy and web presence representative of their collective experience and goals entering a new market. Standing on a strong body of work, we set out to craft a brand identity that captured their personalities while still offering a clean backdrop that dovetailed with their client’s stories. Striking, bold features and icons are anchored by soothing, playful colors. The color palette and organic, hand drawn flourishes spring from Beatrice’s favorite color of green. Chic, subtle lines add softness and balance to the rich videos (the real stars) on their site. The end result is a celebration of the stories and moments they’ve captured and a home that feels uniquely theirs.
The monogram is one of our favorite elements, incorporating movement and a forward-thinking sensibility to a boldly confident mark.
MARKS & BRAND ELEMENTS
We tailored this package to serve as an introspective of the core values of intentionality and individualization. Reinforcing an already fine-tuned body of work, we used richer textures and organic elements to highlight a strengthened and secure sense of perspective
The web design project focused on a deeper, more individualized experience. Transitioning from a hyper-minimal style, the re-design layered in rich accents and copy to frame their crisp, polished work.
Our Clients Say the Nicest Things
“We hardly have words to express how incredible our experience with Letter South has been! Partnering with their team was one of the best investments we have made to date for our small business. Their ability to take our vision from what it was to the dream creation our brand and website are today is unmatched! We felt so heard, valued, and understood every step of the way and cannot recommend this team enough!”
– Foraged Films
Supporting elements
The submarks offer an intentional blend of timeless and modern, placing emphasis on interchangeability. The taglines and the monogram all play with motion - a nod to the movement and dynamism of the namesake films.
