The hand-drawn feature brandmark captures an eclectic feel in a modern vehicle. While not directly inspired by the compass rose, the symbolism ties in so well to the blend of new and antique - particularly with the pull towards texture and travel. The orbiting rings introduce movement while the points call to past, present, future, and infinite possibility.
The primary icon - stamped but not overly ornamental -walks the balance between modern and lasting. Bringing it all together is a gorgeous monogram, linking the B & I into a standalone secondary logo with incredible dimension.
The submarks are diverse, yet complimentary. The uniqueness of each individual icon and stamp allows for adaptability across every touchpoint and gives room for evolution and growth. Each is compatible with the main logo, yet capable of standing alone. The size and layout allow for deployment across all channels, creating a 360 degree brand story.
Timeless. Elegant. Enlightened. Unforgettable.