YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
A New England mainstay for 15 years, Lisa approached us with a vision for a brand and web platform that merged a refined, classic sense of style with an unrestrained creative approach. An identity built for growth yet closely aligned with her pursuit of capturing human connection in an unrestrained state of natural elegance.
MARKS & BRAND ELEMENTS
Bold in its simplicity, her elevated, individualistic new identity harmoniously blends calming stability with a reinterpretation of the sprawling, decorative curves of the early 20th century. Inspired by Viennese Art Nouveau, the lead wordmark is both reminiscent of and a departure from the hallmarks of the era. Each supporting element naturally links to the next as they take shape across her new website - an enticing new portal to her craft and her work.
Beautifully organic yet thoughtfully refined, Lisa’s type-driven wordmark effortlessly flows into a monogram that is iconic yet unpinned to any one place in time. Layered across a serene, tonal backdrop, the mark comes through with crisp, clear intent whether arranged simply or in a playful, cascading statement.
Our Clients Say the Nicest Things
“Letter South helped me delve into the visual elements that both inspired me and that my work was grounded in. It was almost like putting my work and business through therapy. I emerged being much more in touch with what my work was about, and was able to further find my voice as an artist.
On a professional level, Janet was wonderful - keeping track of the schedule and consistently delivering beyond what I thought was even possible.
Working with Letter South has been one of the best investments in my business that I've made. I can highly recommend working with them.”
– Lisa Rigby
Pattern
Lisa’s custom floral pattern ripples throughout her design, connecting the vivid energy of nature and with a deep respect for the classical artistic elements that her clients desire. Soft yet dynamic, the botanical watercolor defines the space with clarity, achieving an almost silky, tactile nature. Its composition feels timeless yet forward-thinking, offering a grounded aesthetic that is warm and approachable, yet rich with understated elegance - a physical representation of the beauty her clients seek to weave into their own stories.
