The feature brandmark radiates outwards in all directions symbolizing growth and vitality, where each point of energy is interconnected.
The pronounced movement of the typography lends a modern touch to the symmetric brandmark. The clean, minimal supporting font highlights the contrast between being and doing. The overall look is one that is balanced and connected.
Color Palette: A calming, cleansing palette of rich blues and greens call the viewer to explore deep, transformative ideas in a tranquil, cool setting. Evoking the restorative power or water, the imagery and colors align in clean, refreshing tones.
Inspired by enlightenment and transformation through ritual, Corey’s vision called for a bold but nuanced design able to connect his expansive, mystical approach with tangible, measured science. Continuous and transformative, this brand identity was built to scale across a range of product lines and media channels.