YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
Inspired by a deeply personal story, Corey’s brand identity was created to instill a calm confidence in the narrator and connector. A bridge between the mystic and the absolute, we wanted his presence to be both instantly recognizable in the field of wellness while completely unique in the competitive landscape.
Corey also worked with us to create a defined brand voice centered around a distinct mixture of brand values and goals. Tapping into Corey’s thought process, practices, and inspiration we were able to craft a holistic brand identity. Through a strategic use of keywords, tone, and brand voice tools, we helped define a written roadmap, positioning Corey as a visionary healer and emerging wellness guru.
The feature brandmark radiates outwards in all directions symbolizing growth and vitality, where each point of energy is interconnected.
MARKS & BRAND ELEMENTS
The pronounced movement of the typography lends a modern touch to the symmetric brandmark. The clean, minimal supporting font highlights the contrast between being and doing. The overall look is one that is balanced and connected.
Color Palette: A calming, cleansing palette of rich blues and greens call the viewer to explore deep, transformative ideas in a tranquil, cool setting. Evoking the restorative power or water, the imagery and colors align in clean, refreshing tones.
Supporting elements
Inspired by enlightenment and transformation through ritual, Corey’s vision called for a bold but nuanced design able to connect his expansive, mystical approach with tangible, measured science. Continuous and transformative, this brand identity was built to scale across a range of product lines and media channels.
