Calm confidence runs gracefully through a cohesive, expanded range of brandmarks. Wrapped thinly but securely in the double border, the sophisticated monogram is delicately weighted but impactful - a self-assured statement that this brand has arrived and is worthy of desire. Subtle variations provide complementary depth and versatility through a growing use of applications.
Vertical yet scalable, the lead font is polished but not strict. Appearing to be pulled from a magazine, the classical serifs take on a playful, feminine nature upon further inspection.
Focusing on empathetic connection and boundary-pushing images, subtlety and nuance guide the muted color palette where buttery, natural colors make a grounded statement in the name of modern luxury. Developed to blend into an editorial backdrop, the simplicity amplifies the emotion and beauty in the photographs.