YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
Classically trained but constantly evolving, Michelle approached us to help craft a fresh, refined brand presence representative of her current, discerning clientele. An elegant experience-based identity reflective of her emergence into the luxury market where less certainly is more. Developing the brand identity and supporting narrative, we constructed a straightforward, editorial concept built to look established and masterful without losing a sense of warmth or vulnerability. Combined with simple, authentic copy articulating Michelle’s considered approach and personal warmth, this new brand story connects visually and emotionally with her audience.
Calm confidence runs gracefully through a cohesive, expanded range of brandmarks. Wrapped thinly but securely in the double border, the sophisticated monogram is delicately weighted but impactful - a self-assured statement that this brand has arrived and is worthy of desire. Subtle variations provide complementary depth and versatility through a growing use of applications.
MARKS & BRAND ELEMENTS
Vertical yet scalable, the lead font is polished but not strict. Appearing to be pulled from a magazine, the classical serifs take on a playful, feminine nature upon further inspection.
Supporting elements
Focusing on empathetic connection and boundary-pushing images, subtlety and nuance guide the muted color palette where buttery, natural colors make a grounded statement in the name of modern luxury. Developed to blend into an editorial backdrop, the simplicity amplifies the emotion and beauty in the photographs.
