YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
Our dialogue with Tec began simply with a desire to explore and nurture the passion that first brought him to photography. To evolve beyond just the traditional wedding lane, making space for a renewed focus on high-end clients in interiors, editorial, and lifestyle photography. With simplicity in mind, we set forth to create a new home for Tec’s broader body of work - a platform reflective of the distinct atmosphere and emotion of his images and their subjects. A quiet yet certain statement. A showcase for the immersive work that relies on intuition and restores creativity.
Minimal yet evocative, Tec’s brand identity centers on a simple yet engaging type-driven logo, allowing the imagery to speak for itself. Drawing inspiration from letters carved in stone, the lead feels both natural and enduring while embodying a sense of individualism. This choice reflects strength and timelessness, offering a clean, polished feel that conveys depth without distraction.
MARKS & BRAND ELEMENTS
Carefully considered, the supporting typography subtly guides the viewer's experience playing on weight and movement to strike a balance that is familiar and nostalgic. Cool but not fussy or demanding, the result is a cohesive, engaging space designed to amplify the vitality and warmth of his work.
