YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
Jacqui approached us in 2023 on a specific mission - to create a cohesive brand experience that not only amplifies her stunning photographs but one that radiates the same warmth and approachability that have become synonymous with her work. Together, we’ve brought voice, image, and design to life in a consistently beautiful and authentic brand experience - one that matches the dynamic range and rich detail of Jacqui’s captivating images. An identity that deftly layers graceful femininity and romantic elements to amplify the emotion of what is certain to be a once-in-a-lifetime experience.
The elegant, type-driven logo plays with movement through subtle shifts of weight without losing any sense of balance. Building upon a foundation of energetic femininity and refreshing grace, unexpected pops of color and expansive marks create memorable statements at every touchpoint. The icon itself holds a host of pattern potential - a playful study of contrast, range, and movement.
MARKS & BRAND ELEMENTS
Focusing both on personal aesthetic and that of her ideal client, Jacqui’s new web platform is designed as a purposefully tactile experiential hub. Subtle. Natural. A destination that builds on cohesion and confidence to match or exceed an already elevated set of client expectations. Loaded with emotional pulls, dramatic movement, soft colors, and carefully curated galleries, it is both a showcase and an experience - a personal reflection of her approach from inquiry to delivery.
Our Clients Say the Nicest Things
“Working with Janet and Collin at Letter South has been nothing short of transformative for my business. Over the past 14 years, I've had multiple brand identities, but none truly captured the essence of who I am and what my business represents—until now. They truly took the time to deeply understand my brand at its core. They listened, learned, and created a vision that I could have only dreamed of. Their patience and unwavering commitment to deadlines made the entire process smooth and stress-free.
For the first time, I feel incredibly confident and proud of every touchpoint of my brand, from the website I present to clients, to our welcome gifts, and everything in between. It feels like my brand is rooted in history, something that certainly doesn’t happen overnight. Over the past 8 months, I’ve been booking my target clients more consistently than ever before, and if I were a gambling woman, I’d bet it’s all thanks to Letter South.”
– Jacqui Cole
Supporting elements
Accompanying this sweeping concept is a chameleonic color palette comfortable working softly and tonally, yet ready to add contrast at the exact right moment. Tranquil and energizing blues and greens connect and inspire while the richness of the dark brown provides for moments of warmth and comfort. Wide-reaching but considered, this sweeping concept is tailor-made to create impact at every turn.
