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Entering a crowded landscape, Lokina aimed to create a unique brand identity reflective of it’s pursuit of innovation and integrity - not often driving principles in the denim industry as a whole. The brand envisioned a simple but iconic, type-driven mark that would infuse a laid-back coolness and sophistication intrinsic to California's style. One that would provide ample space for amplifying imagery, both playful and refined. Our collaboration led to the creation of a brand presence that seamlessly combines minimalist aesthetics with the tactile, authentic feel of high-quality denim, encapsulating Lokina's commitment to crafting pieces that are, themselves, soulful and iconic.
Lokina's refreshed brand marks capture the essence of California cool with a playful twist on classic denim textures, integrating bold, contemporary serifs with soft, approachable curves. This design strategy, particularly evident in the unique, custom-lettered branding, fosters a sense of welcoming warmth while maintaining a confident, sturdy foundation. The introduction of a stylized "L" emblem serves as a nod to Lokina's heritage and forward-thinking ethos, offering a simple yet powerful symbol that resonates with the brand's core values of freedom and individuality. This blend of modernity and approachability defines Lokina's renewed identity, striking the perfect balance between innovation and timeless appeal.
MARKS & BRAND ELEMENTS
