Intentional and direct, yet supremely approachable, this diverse suite offers multiple options in every application, allowing GGG to seamlessly blend in with nearly 1000 different products without losing an ounce of personal style.
While type-driven, the logo is not bound by one set of rules, instead it uses a centering theme of balance, placement, and approachability. Building on the sense and thought of a hand-chosen gift, the icon and monogram variations are equally at home set in stamp, tag, and print. No matter the vehicle, this delivery feels special.
Elegant and enamoring, the bookplate-inspired Gramercy Gift Guide monogram walks a finely balanced line. Timeless, yet firmly in the now, the thoughtfully weighted “G” is pleasing regardless of perspective. Subtle curves are boldly weighted, presenting a friendly assurance all while retaining a chameleonic stance. Beautiful and luxurious when mirrored, the monogram works equally well deployed in a set of three and stands strong on its own. Kind, established, and desired, this suite is poised to become iconic.
This color palette is an exciting spin on a traditional and trustworthy blue, with contrasting hues filling a wide range of applications. The bright and soft blues play together nicely though they are fully capable of standing alone. The soft cream and velum are a nod to tactile keepsakes and handwritten notes, providing an airy canvas for bolder tones. The sand provides a grounding, human element while the black packs a striking editorial edge.