YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
We were approached by the team at Mayker to help re-imagine their brand identity - one that celebrated ten years of growth while aligning its multiple verticals under one cohesive banner. The brand envisioned a facelift that would infuse warmth, welcome, and a refined elegance previously missed - Something neutral but defined. Together, we created a fresh new brand presence that reflected both a restrained and versatile sense of minimalism while offering a soft, tactile feeling reminiscent of warm, organic materials.
Offering a fresh perspective on modern serifs while preserving a quirky but welcoming sense of earnestness, this concept blends bold weight with the soft, broad endpoints in the considered leading mark, to evoke a welcoming embrace. Careful kerning brings the letters close together, unifying the Mayker name while lending a solidified sense of permanence. An elegant, intertwined mirror of the letter “M” enters as a striking and sophisticated icon. Timeless and foundational, it projects a tasteful sense of discerning cool without pretense.
MARKS & BRAND ELEMENTS
Housing multiple sub-brands under a unifying banner, it was essential to build Mayker a detailed compilation of marks, colors, and guidelines for use across their spectrum of touchpoints. Our Brand Guidelines deliverable provides a flexible framework of practical direction and principles ensuring global consistency in their branded communications while providing scope for creativity and initiative.
Business Cards
Supporting elements
Built to add visual depth in an immersive retail setting, we developed a range of seasonal color palettes to connect their neutral core products with the emotional draw of specific seasonal needs. In addition to the main brand color palette, layered alternate brand colors have been carefully selected to convey the perfect tone for specific times of year. Enhancing visual merchandising with impactful signage and compelling windowscapes, these extended brand elements keep customers engaged and interested in returning to see what's new.
Supporting elements
As an oasis of inspiration, Mayker has expanded its offerings into multiple verticals and mini-brands housed all under one recognizable umbrella. Tying each sub-brand together under a strong, singular mark lends a calming reassurance that the care, service, and quality radiates equally in each division of expertise. The nuanced blend of weight and movement in the shared lead invites the playful personality introduced by the individual script names of each brand pillar.
