YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
Jillian approached us with the idea of a new brand identity - one both current and timeless. Inspired by a sense of evolution, Jillian’s new branding and web presence are both sophisticated and soothing. As a type driven brand, the wordmark features bold serifs balanced by delicately counterweighted stems, creating a sophisticated primary logo. The modern, archival-with-a-twist sub font creates an editorial sense while the script signature ties everything together with a confident stamp. Enveloped in rich, creamy color, the web design luxuriously frames her beautiful images with comforting and assuring tones.
This clean and modern concept is led by a subtly dynamic suite of fonts. The primary typeset features bold serifs balanced by delicately counterweighted stems, creating a sophisticated main logo.
MARKS & BRAND ELEMENTS
The modern, archival-with-a-twist sub font really creates an editorial sense while the script signature ties everything together with a confident stamp.
Strategically, Jillian’s new website perfectly illustrates what many of our client’s approach us for - a captivating glimpse into a brand capable of sealing the booking in one visit. Complementing the visual renewal, Jillian’s website features new, compelling written direction - an essential objective for reinforcing the story behind the storyteller. A never-fail conversion booster made all the better by Jillian’s thoughtfully authentic copy.
Our Clients Say the Nicest Things
“The Letter South team has been an absolute dream to partner with. An incredible amount of time and dedication has been poured into getting to genuinely know my brand, my vision and my ideal customer. They have added so much value to my rebranding through not only their incredible design knowledge and unmatched talent but also through their tremendous familiarity with the luxury market and brand visionary abilities. I deeply value the time and detail that Letter South has invested into my brand. Their impact on my business is immeasurable! ”
– Jillian Frances Knight
Supporting elements
Color Palette: The color palette features a cool, grey infused French Blue as the lead color blended with a suite of linen inspired neutrals. The blue is a comforting, trustworthy color that serves a reinforcing, guiding purpose in the web layout. Light blue plays well with photography but the tone is more deliberate and refined - particularly as a chic baby blue alternative to her sister brand, Jillian Frances (coming soon).
