This clean and modern concept is led by a subtly dynamic suite of fonts. The primary typeset features bold serifs balanced by delicately counterweighted stems, creating a sophisticated main logo.
The modern, archival-with-a-twist sub font really creates an editorial sense while the script signature ties everything together with a confident stamp.
Strategically, Jillian’s new website perfectly illustrates what many of our client’s approach us for - a captivating glimpse into a brand capable of sealing the booking in one visit. Complementing the visual renewal, Jillian’s website features new, compelling written direction - an essential objective for reinforcing the story behind the storyteller. A never-fail conversion booster made all the better by Jillian’s thoughtfully authentic copy.
Color Palette: The color palette features a cool, grey infused French Blue as the lead color blended with a suite of linen inspired neutrals. The blue is a comforting, trustworthy color that serves a reinforcing, guiding purpose in the web layout. Light blue plays well with photography but the tone is more deliberate and refined - particularly as a chic baby blue alternative to her sister brand, Jillian Frances (coming soon).