Lauren’s identity was fully redeveloped with new brandmarks, typography, copy, and custom web development to faithfully cover every touchpoint.
Combined, the painstakingly considered elements come together to create something deceptively simple, sharp, and sophisticated.
An elevated, luxurious presence that communicates feeling and focus. A visual identity built for evolution, capable of transcending the wedding industry without sacrificing personality and soul.
The color palette draws inspiration from both Lauren's images and from nature. Minimal, soft, and soothing, this palette lets the photography be the star with light complements while injecting subtle contrast to create a backdrop that is both nostalgic and elevated.