YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
This timeless and elegant concept was created to instill and project confidence. Designed to present a fresh face to an elevated target client, this identity leads with a gracefully modern set of brand marks supported by a delicate suite of fonts. The striking mark is steeped in luxury, The soothing palette and the creamy tones of the new branding serve as rich, elegant anchors to the clarity and definition of Lauren's work. Attempting to reach an elevated target market, we tailored this package to project energy and emotion. An identity worthy of the work.
Lauren’s identity was fully redeveloped with new brandmarks, typography, copy, and custom web development to faithfully cover every touchpoint.
MARKS & BRAND ELEMENTS
Combined, the painstakingly considered elements come together to create something deceptively simple, sharp, and sophisticated.
An elevated, luxurious presence that communicates feeling and focus. A visual identity built for evolution, capable of transcending the wedding industry without sacrificing personality and soul.
Supporting elements
The color palette draws inspiration from both Lauren's images and from nature. Minimal, soft, and soothing, this palette lets the photography be the star with light complements while injecting subtle contrast to create a backdrop that is both nostalgic and elevated.
